Premiere Olympic Communications Strategists

Hirthler & Partners is dedicated to helping the Olympic Movement tell its story to the world. To that end, the company offers brand positioning and communications strategies to all members of the Olympic Family—the International Olympic Committee, Organizing Committees, National Olympic Committees, Sports Federations, Bid Cities, Sponsors and Broadcasters. As passionate advocates of the Olympic Ideal, Hirthler & Partners offer unique insights into the power of the Olympic brand. With a combination of seasoned creative strategists in George Hirthler & Rebecca D’Attilio, the firm brings to the table an unrivaled ability to help articulate in word and image the extraordinary promise and potential of the Olympic Movement. While offering the full array of strategic brand and creative services, the firm has developed a particular ability in managing campaigns with specific Olympic objectives for clients around the world.

World’s Foremost Olympic Bid Strategists

For cities with an interest in bidding for the Olympic Games or other international sporting events, Hirthler & Partners is a leading global campaign strategist. The company offers a comprehensive package of brand positioning and communications services designed to enhance a city’s chances for success in their bid campaigns. In Olympic bid circles, George Hirthler is recognized as the world’s leading brand communications strategist. He has served as a lead communications architect, writer/producer and/or consultant on six international Olympic bids—Atlanta 1996, Istanbul 2000, Stockholm 2004, Klagenfurt 2006, Beijing 2008 and Vancouver 2010—as well as the heralded US campaign of San Francisco 2012. In each campaign, the publications and presentations Hirthler helped produce garnered praise from the marketing leaders of the Olympic Movement. Hirthler and Creative Director, Rebecca D’Attilio—who also worked on Beijing 2008 and the national campaign of San Francisco 2012—form a senior executive creative team who apply 25 years of brand positioning and corporate communications insights to the disciplines required of bid cities. Beyond their focus on bids and broader Olympic communications strategies, they are available for a limited number of high-level creative assignments. Hirthler operates out of Atlanta, D’Attilio out of New York.