Helikon guided the American Horse Show Association through a brand assessment that led to the development of a new brand strategy for the organization.  Working closely with AHSA’s leadership, Helikon then developed and implemented a full creative solution for the new strategy, creating a new name that more accurately reflected the scope of the NGB’s activities, designing its new logo and identity elements, and, finally, developing an ad campaign to introduce the organization’s new brand to its broad-based constituencies.