In the realm of Olympic bids, Helikon is regarded as the world’s leading brand communications strategists. In January 2002, Helikon was engaged by San Francisco 2012 to help solidify the brand position and promise and communicate more clearly the potential of the candidacy to its statewide audience. The result: The Bridge to the Future, a campaign theme and publication message that have helped unify support for the bid across public, corporate and government sectors and generally boost awareness of the bid throughout California. The newsletter above was written and designed by Helikon.