Helikon Media and The Nuance Group Develop Global Olympic Retail Concept Atlanta, GA  (May 15, 2001)  Nuance Global Traders, a Zurich-based subsidiary of the Swissair Group and the largest operator of airport duty free stores announced the selection of Helikon Media of Atlanta to brand, theme and design its Olympic concept stores slated for opening in early 2002. “When we decided to proceed with Olympic-themed concept stores,” said Penny Baker, Global VP of Retail for Nuance, “I knew we had to get Helikon and its two principals, Terrence Burns and George Hirthler, involved – no two people on earth know more about the Olympic brand and how to express it – in any context, than these two gentlemen.”  Burns and Hirthler. Helikon’s two managing principals, bring years of multi-discipline Olympic brand experience to the challenge, including stints managing Olympic sponsorships for Delta Air Lines and as brand and image consultants to the International Olympic Committee.  “We’ve learned a lot about consumers’ expectations and feelings towards commercial association with the Olympic image,” said Burns, “and the Olympic Store could prove a powerful extension of the Olympic image– allowing people an opportunity to participate, not just watch from afar, in the Olympic Movement.” After the success of its initial presentations on a branded architectural environment, Helikon was engaged to develop designs for the first full product line of The Olympic Store.  Some of this work can be seen on Helikon’s website. << Back to News