Helikon Media Selected to Create Brand Marketing Plan for Intellectual Capital Partnership Program of Georgia

(September 7, 2001)  Atlanta-based Helikon Media has been selected to develop a brand communications program for Georgia’s unique Intellectual Capital Partnership Program (ICAPP).  An initiative of the Board of Regents of Georgia’s University System, ICAPP is a ground-breaking program that links the intellectual resources of the statewide university system with current and prospective Georgia companies that need specific educational programs for knowledge workers. 

ICAPP has proven to be a highly valuable asset in Georgia’s economic development and corporate recruitment program.  No other state has a comparable program for the education of knowledge workers for specific industries.

“We knew that to maintain our intellectual capital lead in this highly competitive economic development environment, we needed to tell our story more effectively,” said Annie Hunt Burriss, President of ICAPP, “Helikon Media impressed us with their proposal and insights for a world-class brand communications program.”

Helikon Media’s two managing principals, Terrence Burns and George Hirthler have years of experience in multi-industry brand marketing assignments, including governmental, sport, commercial, and academic assignments. 

“ICAPP provides a valuable service to the communities all around our state and allows us the opportunity to work on programs that can actually change people’s lives,” said Hirthler, “we are thrilled and honored to work on this imaginative and cutting-edge program.”

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