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Hirthler & Partners offer bid cities a comprehensive
array of services designed to crystallize the best possible
brand position, image and message for the city relative
to the competition and the issues that shape the decision
context. The process typically begins with a two-day brand
positioning workshop for bid leadership, part of which includes
an overview of the international bid process and an in-depth
review of the five-keys to victory.
Bid brand positioning—analysis & recommendations
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Development of comprehensive brand model, guidelines
for all bid communications |
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Strengths vs. vulnerabilities, competitive SWOT
analysis |
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Brand imaging, assessment & recommendations
on brand alignment with IOC’s evolving brand
program and communications |
| • |
Target market segmentation and analysis: IOC, NOCs,
IFs, sponsors, broadcasters, media, etc., message
& vehicle recommendations |
Communications strategy & architecture (timing and vehicles)
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Thematic development, key message evolution, imaging,
etc. |
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Identification of array of civic assets, positioning
of game plan |
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Development of global media relations strategy |
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Briefing, selection of pr firm, management of deliverables |
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Third-party endorsement strategy development and
implementation |
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Daily/weekly communications issue consulting as
necessary |
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Development of communications concepts for materials/vehicles,
print, film, internet |
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Creative services as appropriate or briefings, guidance
of your chosen creative resources |
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Sponsor brand alignment and communications
recommendations
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Milestone Event Preparation:
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Presentation team development, analysis of public
presentations |
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General press conference preparation/message/team
development |
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Bid Books, editorial and design consultation |
| • |
Evaluation Commission, scripting/message consultation,
content development, full team prep and rehearsals |
| • |
Press conference planning for release of EC report |
| • |
Final Presentation, scripting/message consultation,
content development, full team prep and rehearsals,
press conference prep |
General Advice & Counsel
| • |
Daily communications, weekly
conferences |
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Outreach team/network development/messaging
systems |
| • |
IInternational relations consultation, Olympic Family
relationship recommendations |
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Ongoing Competitive intelligence |
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Crisis management |
| • |
Sponsorship briefings for corporate
partners |
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