Ten Campaigns for the Games

George Hirthler is regarded as one of the leading creative campaign strategists at work in the Olympic Movement today. A gifted writer/producer, he helps cities build brand positions that resonate across all continents, create narrative story lines that speak to a global audience and prepare presentation teams to deliver their best on stage.

Over the last two decades, he has served as a leading communications strategist for ten Olympic bid cities. The campaigns of Atlanta 1996, Istanbul 2000, Stockholm 2004, Klagenfurt 2006, Beijing 2008, Vancouver 2010, NYC2012, Salzburg 2014, Chicago 2016 and Munich 2018 have benefited from his insights, passion and drive for excellence. He also wrote the theme for the Beijing 2008 Olympics, One World, One Dream, and the winning bid for the inaugural Winter Youth Olympic Games for Innsbruck 2012.

In the process of helping these cities, he has written nearly 3,000 pages of bidbooks and campaign collateral, countless film scripts and presentations, including speeches for seven heads of state. He has served as a strategic consultant to the International Olympic Committee, the United States Olympic Committee, the Commonwealth Games Federation, numerous OCOGs and Olympic sponsors. In 1996 he was awarded the Chevalier in the Order of Arts & Letters by the Republic of France for his work in promoting the Olympic Ideals, and in 2004 Sports Business Magazine named him one of the 20 most influential people in the Olympic Movement.